APAC Region

Date established: 1998
Website: www.mcdonalds.co.nz/mccafe
Size of business: 1,800,000

Insight:

The success of any franchise lies with the consistency of its product. That’s why the most famous franchise in the world demands only the finest equipment. They can’t afford to have the smallest drop in standards – and they need their technology to back them every step of the way.
Since launching in Queen Street restaurant in 1998 the McDonalds McCafé brand has become increasingly successful. Located inside McDonald’s stores, each offers high-quality coffee served by specially trained staff in a café style environment.
 
As consumer tastes have evolved over the years, so too have the cafes enhanced and diversified their menus. In addition to freshly brewed coffee and other specialty beverages McCafés provide pastries and cakes baked on site.
 
The decision to bake in-store required special equipment able to meet high standards of quality and consistency. Moffat was selected to develop a customized convection oven for baking patisserie products.

Outcome:


Bake speed and the quality of both sweet and savoury products are very important to the McCafé operation. Working side by side with McDonald's, Moffat gained a comprehensive understanding of menu items and anticipated volumes. This allowed the company to present a tailor-made platform for both consistent results and ongoing adaptability.
 
The E25 Turbofan convection oven was then enhanced with additional features. A touch screen was added to allow for simple, intuitive operation, pre-defined settings were added for consistent results and a cool-touch door for overall safety.
 
As well as delivering a superior quality patisserie product the Turbofan oven boasts very low energy consumption. It’s also incredibly reliable in terms of performance, ensuring McDonald’s can keep ongoing maintenance and repair costs under control.
 
Following its successful application here in Australia, the Turbofan oven was then implemented in McCafés throughout New Zealand, Hong Kong and, most recently, Japan. Moffat partnered with local providers in each country to ensure relevant and timely implementation, technical support and care.
 

Equipment installed:


Turbofan E25 - 3 Tray Electric Convection Oven
  • 3 half size (460mm x 330mm) tray capacity
  • 80mm tray spacing
  • 5.7” LED backlit touch screen
  • 50 programs
  • Icon driven program menu
  • USB port for program/icon updating
  • Bi-directional reversing fan system
  • Halogen oven lamp
  • Stainless steel exterior front and sides
  • Easy clean vitreous enamelled oven liner
  • Oven vent
  • Full size window drop down door
  • Easy clean oven door seals
  • Anti-skid 50mm dia. 76mm high adjustable stainless steel feet
  • 100% recyclable packaging